{"id":9849,"date":"2025-08-09T18:14:27","date_gmt":"2025-08-09T14:44:27","guid":{"rendered":"https:\/\/rine.agency\/blog\/?p=9849"},"modified":"2025-08-19T17:25:54","modified_gmt":"2025-08-19T13:55:54","slug":"ilia-report-1404","status":"publish","type":"post","link":"https:\/\/rine.agency\/blog\/2025\/08\/09\/ilia-report-1404\/","title":{"rendered":"\u0645\u0627\u0631\u0627\u062a\u0646 \u062f\u0631 \u0645\u0647: \u062a\u062d\u0644\u06cc\u0644 \u06af\u0632\u0627\u0631\u0634 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0639\u0627\u0645\u0644 \u0627\u06cc\u0631\u0627\u0646 \u06f1\u06f4\u06f0\u06f4 \u0648 \u0645\u0633\u06cc\u0631 \u067e\u06cc\u0634\u200c\u0631\u0648\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627"},"content":{"rendered":"<p>\u06af\u0632\u0627\u0631\u0634 <a href=\"https:\/\/insights.ilia.co\/fa\/insight\/ceo-report-1401\/\">\u00ab\u0645\u062f\u06cc\u0631\u0627\u0646 \u0639\u0627\u0645\u0644 \u0627\u06cc\u0631\u0627\u0646\u00bb<\/a> \u06a9\u0647 \u0647\u0631 \u0633\u0627\u0644 \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u06cc\u0644\u06cc\u0627 \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0633\u0627\u0644 \u0648\u0627\u0631\u062f \u0686\u0647\u0627\u0631\u0645\u06cc\u0646 \u0646\u0633\u062e\u0647 \u062e\u0648\u062f \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627 \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc <strong data-start=\"909\" data-end=\"933\">\u06f2\u06f4\u06f8\u06f2 \u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644 \u0627\u06cc\u0631\u0627\u0646\u06cc<\/strong>\u060c \u062a\u0635\u0648\u06cc\u0631\u06cc \u062f\u0642\u06cc\u0642 \u0627\u0632 \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u0648 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0627\u0642\u062a\u0635\u0627\u062f \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062f\u0631 \u06a9\u0634\u0648\u0631 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<br data-start=\"1017\" data-end=\"1020\" \/>\u0639\u0646\u0648\u0627\u0646 \u0627\u0645\u0633\u0627\u0644\u060c \u00ab\u0645\u0627\u0631\u0627\u062a\u0646 \u062f\u0631 \u0645\u0647\u00bb\u060c \u0627\u0633\u062a\u0639\u0627\u0631\u0647\u200c\u0627\u06cc \u0627\u0632 \u0645\u0633\u06cc\u0631\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u067e\u0631\u0686\u0627\u0644\u0634 \u0627\u0633\u062a \u06a9\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0634\u0631\u0627\u06cc\u0637 \u0645\u0628\u0647\u0645 \u0648 \u0646\u0627\u067e\u0627\u06cc\u062f\u0627\u0631 \u0637\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<h2>\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0632 \u0646\u06af\u0627\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0639\u0627\u0645\u0644: \u062a\u062f\u0627\u0648\u0645 \u0627\u0628\u0631\u0647\u0627\u06cc \u062e\u0627\u06a9\u0633\u062a\u0631\u06cc<\/h2>\n<p>\u0646\u062a\u0627\u06cc\u062c \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062a\u0646\u0647\u0627 <strong data-start=\"1229\" data-end=\"1236\">\u06f1\u06f2\u066a<\/strong> \u0627\u0632 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0639\u0627\u0645\u0644 \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0648\u0646\u0642 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0627\u06cc\u0631\u0627\u0646 \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f4\u06f0\u06f4 \u062e\u0648\u0634\u200c\u0628\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f.<br data-start=\"1305\" data-end=\"1308\" \/>\u062f\u0631 \u0645\u0642\u0627\u0628\u0644\u060c <strong data-start=\"1318\" data-end=\"1325\">\u06f8\u06f1\u066a<\/strong> \u0627\u0646\u062a\u0638\u0627\u0631 \u0631\u06a9\u0648\u062f \u06cc\u0627 \u062b\u0628\u0627\u062a \u0631\u0627 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data-start=\"1554\" data-end=\"1561\">\u06f3\u06f2\u066a<\/strong> \u0627\u0632 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0634\u0627\u0647\u062f \u0631\u0634\u062f \u0645\u0627\u0644\u06cc \u0628\u0648\u062f\u0646\u062f\u061b \u0627\u06cc\u0646 \u0631\u0642\u0645 \u062f\u0631 \u0633\u0627\u0644 \u0642\u0628\u0644 <strong data-start=\"1612\" data-end=\"1619\">\u06f5\u06f5\u066a<\/strong> \u0628\u0648\u062f.<br data-start=\"1624\" data-end=\"1627\" \/>\u062e\u0648\u0634\u200c\u0628\u06cc\u0646\u06cc \u0628\u0647 \u0631\u0634\u062f \u0645\u0627\u0644\u06cc \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f4\u06f0\u06f4 \u0646\u06cc\u0632 \u06f2\u06f3 \u0648\u0627\u062d\u062f \u062f\u0631\u0635\u062f \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0641\u062a\u0647 \u0648 \u0628\u0647 <strong data-start=\"1693\" data-end=\"1700\">\u06f4\u06f0\u066a<\/strong> \u0631\u0633\u06cc\u062f\u0647 \u0627\u0633\u062a.<br data-start=\"1711\" data-end=\"1714\" \/>\u0635\u0646\u0627\u06cc\u0639 <strong data-start=\"1720\" data-end=\"1738\">\u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a<\/strong> \u0648 <strong data-start=\"1741\" data-end=\"1759\">\u0627\u0642\u062a\u0635\u0627\u062f \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/strong> \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u062d\u0648\u0632\u0647\u200c\u0647\u0627\u06cc <strong data-start=\"1804\" data-end=\"1817\">\u0633\u0627\u062e\u062a\u200c\u0648\u0633\u0627\u0632<\/strong> \u0648 <strong data-start=\"1820\" data-end=\"1842\">\u0622\u0628 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u0633\u0645\u0627\u0646\u062f<\/strong> \u0628\u0627 \u0627\u0641\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0648\u0628\u0647\u200c\u0631\u0648 \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<h2>\u062f\u063a\u062f\u063a\u0647\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc: \u0627\u0642\u062a\u0635\u0627\u062f \u0628\u06cc\u200c\u062b\u0628\u0627\u062a \u0648 \u0628\u062d\u0631\u0627\u0646 \u0646\u0642\u062f\u06cc\u0646\u06af\u06cc<\/h2>\n<p data-start=\"1937\" data-end=\"1956\">\u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0646\u06af\u0631\u0627\u0646\u06cc\u200c\u0647\u0627:<\/p>\n<ul data-start=\"1957\" data-end=\"2073\">\n<li data-start=\"1957\" data-end=\"2000\">\n<p data-start=\"1959\" data-end=\"2000\"><strong data-start=\"1959\" data-end=\"1992\">\u0639\u062f\u0645 \u062b\u0628\u0627\u062a \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0648 \u0633\u06cc\u0627\u0633\u06cc \u06a9\u0634\u0648\u0631<\/strong> \u2013 \u06f7\u06f1\u066a<\/p>\n<\/li>\n<li data-start=\"2001\" data-end=\"2028\">\n<p data-start=\"2003\" data-end=\"2028\"><strong data-start=\"2003\" data-end=\"2020\">\u06a9\u0645\u0628\u0648\u062f \u0646\u0642\u062f\u06cc\u0646\u06af\u06cc<\/strong> \u2013 \u06f6\u06f7\u066a<\/p>\n<\/li>\n<li data-start=\"2029\" data-end=\"2073\">\n<p data-start=\"2031\" data-end=\"2073\"><strong data-start=\"2031\" data-end=\"2065\">\u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc \u062f\u0631 \u0634\u0631\u0627\u06cc\u0637 \u0645\u0628\u0647\u0645<\/strong> \u2013 \u06f3\u06f7\u066a<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2075\" data-end=\"2183\">\u0627\u06cc\u0646 \u062f\u063a\u062f\u063a\u0647\u200c\u0647\u0627 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0633\u0627\u0644 \u06af\u0630\u0634\u062a\u0647 \u062a\u0634\u062f\u06cc\u062f \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u062e\u0635\u0648\u0635\u0627\u064b \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062d\u0642\u0648\u0642 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646.<\/p>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"793\" src=\"https:\/\/rine.agency\/blog\/wp-content\/uploads\/2025\/08\/\u062a\u0648\u0635\u06cc\u0641.png\" alt=\"\u062a\u0648\u0635\u06cc\u0641 \u0633\u0627\u0644 1403 \u062f\u0631 \u06cc\u06a9 \u06a9\u0644\u0645\u0647\" srcset=\"https:\/\/rine.agency\/blog\/wp-content\/uploads\/2025\/08\/\u062a\u0648\u0635\u06cc\u0641.png 644w, https:\/\/rine.agency\/blog\/wp-content\/uploads\/2025\/08\/\u062a\u0648\u0635\u06cc\u0641-244x300.png 244w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><figcaption>\u062a\u0648\u0635\u06cc\u0641 \u0633\u0627\u0644 1403 \u062f\u0631 \u06cc\u06a9 \u06a9\u0644\u0645\u0647<\/figcaption><\/figure>\n<h2>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0642\u0627: \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0648 \u062d\u0641\u0638 \u062c\u0631\u06cc\u0627\u0646 \u0646\u0642\u062f\u06cc<\/h2>\n<p data-start=\"2247\" data-end=\"2300\">\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 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\u06f3\u06f2\u066a<\/p>\n<\/li>\n<li data-start=\"2404\" data-end=\"2445\">\n<p data-start=\"2406\" data-end=\"2445\"><strong data-start=\"2406\" data-end=\"2437\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0646\u0648\u0639 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a<\/strong> \u2013 \u06f3\u06f1\u066a<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2447\" data-end=\"2550\">\u0628\u0631\u0627\u06cc \u063a\u0644\u0628\u0647 \u0628\u0631 \u06a9\u0645\u0628\u0648\u062f \u0646\u0642\u062f\u06cc\u0646\u06af\u06cc\u060c \u062f\u0648 \u0631\u0627\u0647\u06a9\u0627\u0631 \u067e\u0631\u06a9\u0627\u0631\u0628\u0631\u062f \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632 \u06af\u0631\u0641\u062a\u0646 \u0648\u0627\u0645 \u0628\u0627\u0646\u06a9\u06cc \u0648 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc.<\/p>\n<h2>\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc: \u0641\u0631\u0635\u062a \u06cc\u0627 \u0686\u0627\u0644\u0634\u061f<\/h2>\n<p>\u06f5\u06f3\u066a \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <strong data-start=\"2620\" data-end=\"2634\">\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/strong> \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f4\u06f0\u06f4 \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0622\u0646\u200c\u0647\u0627 \u0647\u0646\u0648\u0632 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0622\u0634\u0646\u0627\u06cc\u06cc \u0627\u0648\u0644\u06cc\u0647\u200c\u0627\u0646\u062f.<br data-start=\"2701\" data-end=\"2704\" \/>\u0627\u0648\u0644\u0648\u06cc\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 AI \u0639\u0645\u062f\u062a\u0627\u064b \u062f\u0631 <strong data-start=\"2735\" data-end=\"2752\">\u062a\u062d\u0642\u06cc\u0642 \u0648 \u062a\u0648\u0633\u0639\u0647<\/strong>\u060c <strong data-start=\"2754\" data-end=\"2770\">\u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc<\/strong> \u0648 <strong data-start=\"2773\" data-end=\"2793\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634<\/strong> \u0627\u0633\u062a.<\/p>\n<h2>\u0646\u06af\u0627\u0647 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc: \u0635\u0627\u062f\u0631\u0627\u062a \u0628\u0627 \u0645\u0648\u0627\u0646\u0639 \u062c\u062f\u06cc<\/h2>\n<ul>\n<li data-start=\"2861\" data-end=\"2930\">\n<p data-start=\"2863\" data-end=\"2930\"><strong data-start=\"2863\" data-end=\"2870\">\u06f3\u06f4\u066a<\/strong> \u0635\u0627\u062f\u0631\u0627\u062a \u0645\u0633\u062a\u0642\u06cc\u0645 \u0631\u0627 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634 \u0648\u0631\u0648\u062f \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u062c\u0647\u0627\u0646\u06cc \u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f.<\/p>\n<\/li>\n<li data-start=\"2931\" data-end=\"3028\">\n<p data-start=\"2933\" data-end=\"3028\">\u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0645\u0648\u0627\u0646\u0639: <strong data-start=\"2950\" data-end=\"2980\">\u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0628\u0627\u0646\u06a9\u06cc \u0648 \u0645\u0627\u0644\u06cc<\/strong> (\u06f3\u06f8\u066a) \u0648 <strong data-start=\"2989\" data-end=\"3019\">\u0631\u0648\u0627\u0628\u0637 \u0633\u06cc\u0627\u0633\u06cc \u0628\u0627 \u0633\u0627\u06cc\u0631 \u06a9\u0634\u0648\u0631\u0647\u0627<\/strong> (\u06f3\u06f5\u066a).<\/p>\n<\/li>\n<li data-start=\"3029\" data-end=\"3124\">\n<p data-start=\"3031\" data-end=\"3124\">\u0627\u0647\u062f\u0627\u0641 \u0627\u0635\u0644\u06cc: \u062a\u0648\u0633\u0639\u0647 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 (\u06f4\u06f7\u066a)\u060c 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\u0647\u062f\u0641\u0645\u0646\u062f \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0628\u0647\u0631\u0647 \u0628\u06af\u06cc\u0631\u0646\u062f\u060c<\/p>\n<p data-start=\"3406\" data-end=\"3531\">\u0634\u0627\u0646\u0633 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0639\u0628\u0648\u0631 \u0645\u0648\u0641\u0642 \u0627\u0632 \u0627\u06cc\u0646 \u00ab\u0645\u0627\u0631\u0627\u062a\u0646 \u062f\u0631 \u0645\u0647\u00bb \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a.<\/p>\n<\/li>\n<\/ol>\n<h2>\n\t\t\t\t\t\t\u062f\u0627\u0646\u0644\u0648\u062f \u06af\u0632\u0627\u0631\u0634 &#8220;\u0645\u062f\u06cc\u0631\u0627\u0646 \u0639\u0627\u0645\u0644 1404\u061b \u0645\u0627\u0631\u0627\u062a\u0646 \u062f\u0631 \u0645\u0647&#8221;\t\t\t\t\t<\/h2>\n<p>\t\t\t\t\t\t\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0644\u06cc\u0646\u06a9 \u0632\u06cc\u0631 \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0646\u06cc\u062f:<br \/>\n\t\t\t\t\t<a href=\"https:\/\/rine.agency\/blog\/wp-content\/uploads\/2025\/08\/ILIACEOReport1404_11zon.pdf\"><br \/>\n\t\t\t\t\t\t\u062f\u0627\u0646\u0644\u0648\u062f \u06af\u0632\u0627\u0631\u0634\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u06af\u0632\u0627\u0631\u0634 \u00ab\u0645\u062f\u06cc\u0631\u0627\u0646 \u0639\u0627\u0645\u0644 \u0627\u06cc\u0631\u0627\u0646\u00bb \u06a9\u0647 \u0647\u0631 \u0633\u0627\u0644 \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u06cc\u0644\u06cc\u0627 \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0633\u0627\u0644 \u0648\u0627\u0631\u062f \u0686\u0647\u0627\u0631\u0645\u06cc\u0646 \u0646\u0633\u062e\u0647 \u062e\u0648\u062f \u0634\u062f\u0647 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